What’s The Purpose Of Logos And Why Do They Matter?

by TracyJun 10, 2019Logo Design0 comments

Tracy

A freelance WordPress web designer and developer based in Reading, Berkshire.

Your logo is such a vital part of your business, so ensuring you have the perfect logo is key! It can provide potential customers with a split-second glimpse of your business, how you present yourself to the world – it is essentially your first introduction and impression to the outside world.

The Purpose of a Logo

You may be sat wondering if you actually need a logo. Whatever sector you are in, whoever your target audience is…the answer is yes. Always yes. Yes, you need a logo! We cannot stress this enough…your logo will always help you with:

Brand Identification
The Face of your Brand
Brand Values
Brand Recognition

These are all such vital components of your brand and bring so much value – whether you are a start-up or you have been trading for 35 years.

What Should a Good Logo Contain?

This is where working with a great designer will come in handy – they will know all the elements that you should include, what colour schemes to look at, what sizing and also what direction to go in. When first starting out, it is good to have a look at other companies (no matter what sector they are in) and compile a list of all of the different logo designs you like, which can then help your designer create a mixture of everything, taking small elements from different places. This is what gives you a bespoke design, something new and eye catching.

How Do I Get a Logo?

If you don’t have a good amount of experience using design programmes, it is always best to get a graphic/web designer to create the logo for you. This doesn’t have to expensive – it is an initial outlay; however, it is something you will use every single day and it will be the first thing a potential customer will see of your company. When looking for a designer, always make sure you find someone that is going to get to know your brand, understand exactly what you want and who will work with you to generate new ideas and put a professional spin on it. Also, one thing to also look out for, is to make sure that the designer you are working with, will give you plenty of revisions (ideally unlimited!) to ensure your logo is perfect.

Remember, logos do not have to cost an arm and a leg! You can get some excellent logo designs at very affordable costs. If you would like any advice or you would like a free consultation for a new logo design, please get in touch today!