How Design Plays A Part In Your Marketing Efforts

by TracyJul 9, 2019Web Design0 comments

Tracy

A freelance WordPress web designer and developer based in Reading, Berkshire.

Have you ever been on a website that you loved, where the design is all over the place, you aren’t sure what the company does, and the website doesn’t function very well…? No, me neither. You could create the best marketing campaign and pay for loads of digital marketing ads, but if you have a rubbish design, your efforts are wasted! So how does your design play a part in your marketing? Let’s find out!

Consistency

When you have a design a website, a logo, a business card – whatever it may be, it is important to be consistent. The same type face, the same colour scheme, the same image, the same logo – making your brand consistent is a must when doing any marketing, as you want your brand to have an image that people recognise, that when they visit your website, then know they are at the right place. A good design will strengthen your company and raise visibility to potential customers.

Conversation

Clever marketing campaigns can spark conversation, which in turn make people more interested in your brand, especially on social media! It doesn’t have to be anything extreme, but sometimes thinking a little bit out of the box with your design can have an amazing impact!

Conversion

A good design strategy will always help you to gather more leads, which will convert into more customers purchasing your product. I know we talk about this a lot – but make sure your website is user friendly across ALL platforms! When a customer goes to your website, then what? They need to have a CTA (Call To Action) which we have discussed before, have a pop up banner, have downloadable content that they need to supply their email address. The more leads – the more conversions!

Not sure whether your design is working well for your marketing? Get in touch and we would be happy to help.