Woodley, Berkshire


07585 608 626


Woodley, Berkshire


07585 608 626

20 Web Design Definitions You Need To Know

by Aug 22, 2019Web Design0 comments

A freelance WordPress web designer and developer based in Reading, Berkshire.
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We understand that sometimes the jargon that is used on websites or by web designers can be a little confusing! So we have complied a list of ’20 Web Design Definitions You Need To Know’ which can help you when discussing your design requirements with a designer:


Web Hosting Services hold and share all of your website content, which is then displayed to the users. This can include files, text, videos, images, widgets.

HTML (HyperText Markup Language)

HTML is coding that is used to primary create and properly format a website.


A websites navigation in the menu bar – this will link and take you to a page where you need to go. This can be displayed in text, buttons, icons or links across a website.

SEO (Search Engine Optimisation)

SEO is used when creating a website to ensure it is easily accessible and can be found via search engines such as Google, Yahoo etc. This is done by different coding, types of files, page titles, image labelling and so on.


Uniform Resource Locator is your website address, this helps people to locate your website.

CTA (Call To Action)

CTA – we speak about this a lot! Your CTA on your website is the directive that you give your visitor – ‘Call Today For A Free Quote’ ‘Email Us Now For A Discounted Price.’ This can be in any form: images, text, button, links, videos etc, as long as it gets their attention.

CMS (Content Management System)

The CMS is what enabled you to manage your website changes, by editing, adding and removing text, images, videos etc.

Landing Page

The landing page is probably the most important page of your website as this is the page that the visitor first sees when they access your website.


A hyperlink is used to effectively link different pages or websites together, so when you click on one link, for example, a Facebook icon, this will then take you directly to their Facebook account.

Meta Data

Meta Data is displayed on a website in the code, however is invisible to the visitor. This is written into the website, that offers information to the website owner.


Pronounced ‘fave-icon’ is a small image that identifies your website. This is displayed in the address bar or on a bookmark browser when someone bookmarks your website.


This links to why we have a CTA, however a conversion is part of your marketing strategy which allows you to see the success of how many people purchase your product of service, sign up to your newsletter or complete a contact form.

Bounce Rate

Another term we have mentioned before, the bounce rate is a very important number to look at as this is the percentage of people that leave the website from the same page where they entered, without clicking through to any other pages.


The backend of a website is hidden to visitors/regulator reviews to the site. This is usually where the website is structured and built and the CMS can be controlled.


The web browser is what your website is displayed on, such as Firefox, Google Chrome, Safari, Internet Explorer and Opera. It is always a good idea to view your website is as many browsers as possible to ensure it functions properly.


Cookies are very small files that are stored on your computer which hold specific data located to a specific website or app. Cookies allow servers to deliver specific tailored pages to the user.


A font is text that can be is different size, weight, colour, design or typeface.


Again, another term we mention quite often. When a website is created, it needs to be hosted so that the website is available on the internet for everyone to access. Websites are usually stored and hosted by companies who save the website files onto their server and specially built computers.


A UX stands for User Experience, which plays a vital part in any website as this determines that the visitor has a positive user experience, ensuring the website is easy to navigator, pleasing to the eye, has clear CTA’s etc.


This is another term we often use, platforms. When a visitor lands on your website, they can be from either a desktop/laptop, mobile phone or a tablet. 51.1% off all websites across the world are accessed through a mobile phone, with 45% via a desktop and 3.7% via a tablet.

We would love to hear from you as always, please feel free to get in touch!

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